Shopping at the mall can sometimes be a challenge. From long lines to not having sizes in stock, there are several pain points that affect the experience. This can hinder a customers experience and potentially lose a sale.
From our research, we found that 88% of shoppers we surveyed still prefer to touch and feel their clothing. However, they rarely ask associates for help. What can be said is that most use the fitting room, which can determine their purchase. Our solution to this is creating a “white label” app and smart mirror that retail stores can use to better integrate with their store. For example, getting a fitting room prepared while you’re shopping or using the smart mirror to get suggestions to complete your outfit.
We started with doing observational research at Forever 21, Zara, Express, Guess and Nordstrom. We then created a research survey and examine what the users would like. Next, we analyzed their submissions into insights which created two ideal users to base the experience from. Creating the journey map we used "Tiffany" as the example. Mapping out each decision she made throughout the in-store experience.