Maison is a small mom and daughter owned fashion brand in France. The website experience is currently lacking usability. From clicking on different categories that take you to the same place to having to go through an extra step to submit your measurements.
The solutions that are executed were simplifying the nav links to go directly to specific category of clothing. Redefining their brand and brand assets. All their clothing is created on custom fit, so adding input boxes to submit sizes saves an extra step in the checkout process.