HOSO RAMEN

Project type
Branding/Interactive

Tools
Photoshop CC, Indesign CC, After Effects CC, Sketch,
Role
Ui Design & Animation

Deliverables
Branding and Checkout App

CHALLENGE

Self-Checkout is becoming common in fast food restaurants. Creating a faster and efficient dining experience. However, how would a kiosk work in a ramen bar?

SOLUTION

Inspired by the coin-operated kiosks in Japan, HOSO Ramen takes a fresh direction by using an automated system. Everything is taken care of from the booth.

MINDMAP

The process of the mindmap is finding connections between ramen, the automation, and the theme of neon. From that it branched into different possibilities of names. Upon further research, learning about the importance of the thick/thin noodle became the idea surrounding the name.

Wireframes

Brand development

LOGO
COLOR
#4EA595
#130E1C
#EF1606
TYPOGRAPHY
Keywords

AUTOMATED
instant
RAMEN

NEON
MYSTERIOUS
futuristic

Ui Design

ABACUS
HEALTHNET
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