HEALTH NET

Project type
Branding / Web Design

Tools
Photoshop CC, Sketch
Role
Design

Deliverables
Web Design / Stationary

CHALLENGE

Healthnet, a large health insurance provider, wanted to rebrand because their current brand feels dated and they recently merged with Centene. The Healthnet brand needed to be clean, with a sustainable system that is appropriate for their many touchpoints and broad target audience. It also needed a multilingual system.

SOLUTION

In order to preserve brand equity, the superscript N was retained and updated their colors without getting rid of them completely. A new typeface was used known as Circular, which is clean but has a humanistic feel, yet also readable.

Previous website

Wireframe

Brand development

LOGO
SECONDARY LOGO
COLOR
#30ACBB
#26585A
#ffffff
TYPOGRAPHY
Keywords

Approachable
Energy
well-being

growth
happiness
healthy

WEB DESIGN

STATIONARY

HOSO RAMEN
MAISON CLEO
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