Healthnet, a large health insurance provider, wanted to rebrand because their current brand feels dated and they recently merged with Centene. The Healthnet brand needed to be clean, with a sustainable system that is appropriate for their many touchpoints and broad target audience. It also needed a multilingual system.
In order to preserve brand equity, the superscript N was retained and updated their colors without getting rid of them completely. A new typeface was used known as Circular, which is clean but has a humanistic feel, yet also readable.