FIAT

Project type
Interactive

Tools
After Effects CC, Sketch
illustrations
Colleen Woolsey

Deliverables

Web Design, Motion Graphics

CHALLENGE

In 2018 FIAT saw solid sales gain. However, they realized that there is a stronger demand for trucks and SUVs. Fiat then discontinued their sedans. They announced an all new electric Fiat 500, which would require a new marketing campaign.

SOLUTION

There's a car for every kind of personality. For the rugged outdoor type, maybe a Jeep or a 4x4 Truck. For the beach goer, a station wagon to hold their surfboards. Everyone has a type of car that reflects them. Playing on the personas is a fun way to market as everyone can identify with them. Fiat is a brand that is youthful and charismatic, and needs a different approach.

Brand development

COLOR
#FCE4AB
#6CA1D0
#6BA64F
TYPOGRAPHY
Keywords

Efficient
Electric
performance

stylish
Sleek
retro modern

wireframes

WEB DESIGN

DEFCON
HOME/WORK
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