ABACUS

PROJECT TYPE
Branding/Interactive

TOOLS
Photoshop CC, Indesign cc, After Effects CC, Sketch, Overflow.io
Role
UI Design & Animation

Deliverables
Branding, Mobile App, Enviornmental Graphics

CHALLENGE

Millenials are financially illiterate. In a study of more than 1,000 millennials, only 24% could demonstrate basic financial literacy, and just 8 percent displayed high levels of financial literacy.

SOLUTION

Abacus is a financial advisory app. Users of this app can create savings goals and keep tracking of their spending habits. Linking their bank accounts will give visual breakdowns and suggest budget advice.

POSITIONING

Abacus sets itself apart from other brands by focusing more on their consumers and creating a simple and approachable experience.

PROCESS

Process consisted of an choosing an approachable typeface and creating a recognizable logo. Comfortaa was chosen as it was a balance between sophisticated and friendly. Montserrat was chosen as it's a versatile typeface across all digital platforms.

Brand development

LOGO
APP ICON
COLOR
#29274c
#FF5454
#ef5ba1
TYPOGRAPHY
ADJECTIVES

Reliable
Trustworthy
Supportive

Intelligent
Calculated
BALANCED

PERSONAS

Mobile sitemap

mobile wireframes

Mobile app

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