Millenials are financially illiterate. In a study of more than 1,000 millennials, only 24% could demonstrate basic financial literacy, and just 8 percent displayed high levels of financial literacy.
Abacus is a financial advisory app. Users of this app can create savings goals and keep tracking of their spending habits. Linking their bank accounts will give visual breakdowns and suggest budget advice.
Abacus sets itself apart from other brands by focusing more on their consumers and creating a simple and approachable experience.
Process consisted of an choosing an approachable typeface and creating a recognizable logo. Comfortaa was chosen as it was a balance between sophisticated and friendly. Montserrat was chosen as it's a versatile typeface across all digital platforms.
Reliable
Trustworthy
Supportive
Intelligent
Calculated
BALANCED
